Julie Dastine is far more than a hairstylist—she's a pioneering force in beauty entrepreneurship, boasting a remarkable 18-year odyssey through the beauty sector. With a deep-rooted passion for not only transforming hair but also for boosting individuals' confidence, Julie embarked on her entrepreneurial journey with the creation of Jayhairbigga. At the tender age of 23, she turned her small-town basement into the birthplace of what would become a beauty empire.

In 2017, Julie embarked on a pivotal journey, moving her operations from the comfort of her basement to the vibrant heart of Midtown NYC. This move wasn't just a change of location; it was a significant leap in her career. Harnessing the immense power of social media, she captured the hearts and eyes of a growing audience with her daily showcases of stunning hair transformations, quickly elevating her presence and reach within the beauty community.

But Julie's ambitions reached far beyond social media fame. In just two years, she evolved her business from a modest booth rental to a bustling 5-chair salon by 2019. Despite facing the unforeseen challenges of the COVID-19 pandemic, resulting in temporary closures and setbacks, Julie's resilience was unbreakable. She emerged even stronger, reimagining her brand as Citryne Rose, which not only survived but thrived with an impressive 47% growth since its 2020 rebirth. From its humble beginnings, Citryne Rose has grown into a sprawling 2000 sqft haven, boasting 10 chairs—a testament to Julie's steadfast dedication and belief.

Julie's journey is a testament to her commitment to lifelong learning and development, constantly seeking mentorship and guidance to refine her business ethos. Citryne Rose stands on the pillars of community, team collaboration and education, mirroring Julie's dedication to fostering sustainable careers for artists and creatives. She firmly believes in building a business foundation that supports her team through all of life's challenges, ensuring a stable and secure environment for everyone involved.

Julie Dastine's narrative transcends the realm of hairstyling; it's a compelling saga of resilience, growth, and the relentless pursuit of turning dreams into tangible realities. Continually inspiring those around her, Julie shines as a beacon of the transformative influence of passion and persistence in the beauty industry. Join us in celebrating Julie Dastine—not just as a stylist, but as a visionary leader reshaping the beauty landscape.